Privacy policy
Privacy Policy
Effective Date: 02/06/2023
Lytton Rose Botanical is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the personal data of our customers in compliance with the UK Data Protection Act 2018 and other applicable data protection laws.
1. Information We Collect
We may collect and process the following categories of personal data:
- Contact Information: Name, email address, phone number, and shipping address.
- Order Information: Details about the products you purchase from us.
- Payment Information: Billing address and payment card details (processed securely by our payment service providers).
- Communication Information: Any communication you send to us, such as emails or messages through our website or social media platforms.
- Marketing Preferences: Your preferences for receiving marketing communications from us.
- Website Usage Information: Information about how you use and navigate our website, including IP address, browser type, and operating system.
2. Use of Personal Data
We may use your personal data for the following purposes:
- Processing and Fulfilling Orders: To process your orders, arrange shipment, and provide customer support.
- Improving Our Products and Services: To understand and analyze customer preferences and improve our products, services, and website.
- Marketing and Communication: With your consent, we may send you marketing communications about our products, promotions, and events. You can opt-out of receiving these communications at any time.
- Legal Obligations: To comply with legal obligations, such as tax and accounting requirements.
- Website Analytics: To analyze website usage and gather insights to enhance user experience.
3. Legal Basis for Processing
We rely on the following legal bases for processing your personal data:
- Performance of Contract: The processing is necessary for the performance of the contract between you and us, such as processing your orders and providing customer support.
- Legitimate Interests: We have a legitimate interest in processing personal data to improve our products and services, understand customer preferences, and send relevant marketing communications.
- Legal Obligations: We may process personal data to comply with legal obligations, such as tax and accounting requirements.
4. Disclosure of Personal Data
We may disclose your personal data to the following parties:
- Service Providers: We may share personal data with trusted service providers who assist us in operating our business, such as payment processors, shipping carriers, and IT service providers.
- Legal Compliance: We may disclose personal data as required by law or to comply with a legal obligation, including to law enforcement agencies, regulatory bodies, or other government entities.
- Business Transfers: In the event of a merger, acquisition, or sale of our business assets, personal data may be transferred to the relevant third party involved.
5. International Data Transfers
If we transfer personal data outside the UK or the European Economic Area (EEA), we will ensure appropriate safeguards are in place to protect the data, such as using standard contractual clauses or obtaining explicit consent.
6. Data Retention
We will retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
7. Your Rights
You have the following rights regarding your personal data:
- Access: You can request access to the personal data we hold about you.
- Rectification: You can request to correct any inaccurate or incomplete personal data we hold about you.
- Erasure: You can request the deletion of your personal data in certain circumstances.
- Restriction: You can request to restrict the processing of your personal data in certain circumstances.
- Objection: You
can object to the processing of your personal data in certain circumstances, including for direct marketing purposes.
- Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format.
- Withdrawal of Consent: If we rely on your consent as the legal basis for processing your personal data, you have the right to withdraw your consent at any time.
- Complaint: If you believe your data protection rights have been infringed, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our website to enhance your browsing experience. Please refer to our Cookie Policy for more information about the types of cookies we use and how you can manage your cookie preferences.
9. Updates to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date." We encourage you to review this Privacy Policy periodically.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us at paula@lyttonrosebotanical.com
